I would like to produce the extract of an article by Sunder Hemrajani in Outdoor Asia, July-09 issue, it is so very true and relevant for OOH media companies in current circumstances:
The downturn has forced companies to look at the way they do business and evaluate and optimize the cost structure. Considering the rigid cost structure of OOH business, the task is challenging but essential for efficiency and productivity. OOH players are evaluating the properties in a changed context and divesting the unviable ones.
In difficult times, all companies need to answer some of the hardest questions in business:
What business are they in today and what business they like to be in?
What value add will help them to move from where they are today to where they would want to be?
How and from where will the value come from?
Source: Outdoor Asia
Thursday, August 6, 2009
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