Where is the bottleneck?

We all know that the delivery in OOH is a problem. Despite the slowdown, in several cases only 90% of the sites were delivered out of the total no. of claims laid by the advertisers.

Today advertisers are looking for over 6000 towns where they want to advertise. But how many media owners can offer such huge numbers? Do media owners have a national network to meet such demands? How is this possible? Where is the bottleneck?

OOH CRM addresses the above challenges too. With OOH CRM, media owners can also act like aggregators and build national network for trading sites from other media owners for durations as short as the duration of the campaign itself. Handling such transaction are free from any operational complexity with OOH CRM.

Advertisers know if they need their brands to reach over 6000 towns, they do not have many options, if OOH media owners can deliver, they will get the business. It is a very huge market and equally huge opportunity for the entire OOH industry.

Meltdown in OOH - Once in a Lifetime Opportunity

I would like to produce the extract of an article by Sunder Hemrajani in Outdoor Asia, July-09 issue, it is so very true and relevant for OOH media companies in current circumstances:

The downturn has forced companies to look at the way they do business and evaluate and optimize the cost structure. Considering the rigid cost structure of OOH business, the task is challenging but essential for efficiency and productivity. OOH players are evaluating the properties in a changed context and divesting the unviable ones.

In difficult times, all companies need to answer some of the hardest questions in business:

What business are they in today and what business they like to be in?

What value add will help them to move from where they are today to where they would want to be?

How and from where will the value come from?



Source: Outdoor Asia